PursuitAgent
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Module · Win-Loss Intelligence

Every bid teaches the next one.

Your RFPs are not just deliverables. PursuitAgent turns closed bids into win themes, tone profiles, and competitive playbooks that feed future drafts.

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win themes
12

sample postmortem extraction

segments
3

federal, enterprise, commercial

feedback loop
1

closed bids sharpen future drafts

PursuitAgent style learnings page with demo win-loss intelligence

Win themes

Patterns across your wins.

After every closed bid, PursuitAgent extracts the themes that correlated with the win — technical differentiators, pricing language, case-study framings. These feed back into future drafts automatically.

  • Theme extraction from closed-won proposals
  • Cross-vertical theme library
  • Automatic injection into matching draft sections
  • Retirement of themes that stop winning
Patterns across your wins.

Style profiles

Your company's voice, quantified.

PursuitAgent builds per-vertical tone profiles from winning proposals. Federal RFPs sound like federal RFPs. SMB pitches sound like pitches. No more fighting the draft's voice.

  • Per-vertical profiles (federal / enterprise / SMB)
  • Tone attributes: formality, technicality, cadence
  • Inherits from closed-won; retires with closed-lost
  • Override-able per proposal
Your company's voice, quantified.

Competitive playbooks

Where you win and lose.

Pair closed-won and closed-lost proposals to surface the specific sections, claims, and themes that correlate with outcomes. Head-to-head competitive insights built from your actual history.

  • Win / loss pair analysis
  • Section-level outcome correlation
  • Competitive positioning signals
  • Exportable playbook summaries for bid-review meetings
Where you win and lose.

The compounding effect.

See the pursuit workflow.

Take the 5-minute tour, then start a trial workspace when you're ready to run a real pursuit against your own source material.

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