Blog · Tag
pricing.
7 posts in this archive.
Pricing at one year: what we're changing in Q2
The pricing experiment continues. Two new tier lines, one that's retiring, and the reasoning behind each move after a year of published pricing and real customer usage patterns.
The 'we lost on price' excuse, decoded
What 'we lost on price' actually masks. An opinion piece, with evidence from the GAO debrief corpus and the patterns I've watched in our own win-loss data.
What we changed on the pricing page this quarter
Public pricing evolution. The two lines we added, the one we removed, and why the pricing page is a better honesty test than the docs.
Pricing in public, ninety days in
We posted real prices on the marketing site at launch. Ninety days later, here is what changed about the sales conversations, what surprised us, and what is still uncomfortable about it.
Why we priced in public on day one
Public pricing in enterprise RFP software is a posture signal, not a conversion tactic. A founder's note on why we put numbers on the site before we had a sales team.
The Responsive pricing trail: what three years of leaks reveal
Responsive (formerly RFPIO) lists no prices. Three years of public data — job postings, G2 reviews, customer signals, and indirect references — let us describe the shape without inventing the numbers.
Pricing opacity as a market signal
When a software category prices entirely behind a sales call, the pricing strategy is the product strategy. Here's what 'contact sales' tells you about RFP software in 2025.
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