Blog · Tag
strategy.
4 posts in this archive.
Category
The customer segment we chose not to serve
One segment we declined a year ago. Why the decision held, what we gave up, and the conditions under which we'll revisit it.
Bo Bergstrom
Category
The moat question, revisited
Opinion. A year in, where the durable advantage lives for a grounded-AI proposal product — and where it doesn't. Three candidate moats, two I believe in, one I don't.
Bo Bergstrom
Category
Preview: what compounding means for proposal software
The thesis in 900 words. Every RFP you win makes the next one easier — what that actually requires, and why most proposal software is structurally incapable of it.
Bo Bergstrom
Category
Feature parity is the wrong competitive goal
Chasing Loopio's feature list would kill us. Here's why we picked a different target — and the product we're building because of it.
Bo Bergstrom
See the proposal workflow
Take the 5-minute tour, then start a trial workspace with your own source material.